Home brewing in Connecticut Discussions - CT Beer Trail

Monday, November 12, 2007

Miller Genuine Draft Light 64 Calories!

“As light as it gets” indeed! (learn more)

Miller is testing out a new light version of there MGD, and it only has 64 calories in it! Holy crap! But, honestly, how good could it really be? I bet it really sucks! But I'm willing to try it...

Less than three months after introducing MGDL-64 in Madison, Wisconsin, Miller Brewing executives are strongly considering expanding the test throughout the Midwest as well as other territories, per a source.

The 64-calorie brew, also dubbed Miller Genuine Draft Light, debuted in August. Its tagline “As light as it gets” has appeared on retail displays as well as on out-of-home signage.

MGDL-64 has posted good results since its introduction. It has fared particularly well with women who sampled the low-calorie beer against Coors Light and Michelob Ultra from Anheuser-Busch.

So, are they marketing this beer to women? Interesting... Gives me an excuse to call my buddies who will probably starting drinking this crap a bunch of little girls. No offense intended towards any of the female beer lovers out there...

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